Advisor Alliance
It has been a while since we featured an Advisor Alliance article. Hopefully this one from Fundera will spark some of the other vendors in the community to hop on board and either offer a dedicated program or share the details with us if they have one currently.
Fundera is an online marketplace for business loans that provides one point of contact and allows the decision-maker to compare options for multiple loans via a single application. The company has recently launched its FREE "Fundera Advisor Program" for accounting professionals.
What is in it for the accounting professional, you ask?
- Money: A referral fee equal to 1% of the loan amount for every client referred to Fundera that is successfully funded.
- Service: 14 million small businesses don’t get the capital they need each year. This is a pressing need for your client that you can help solve.
- Additional Revenue Stream: By adding “loan preparation services” to your practice and advising your clients through the loan process, you can add more billable hours to your practice (or simply charge this service as a flat fee), and grow your revenues.
- Client Retention: The number one reason SMBs leave their accountant is because they weren’t offering proactive advice. Just because your client hasn’t told you they need funding, doesn’t mean they don’t. Or, perhaps you’ve identified they have an upcoming cash crunch and want to help them overcome it. It is all about becoming the proactive advisor they want.
- Is the advisor/accountant a reseller or more of a lead generator for your organization?
Advisors have two options when it comes to the level of involvement you have with the loan process. In your advisor portal, there is a referral link you can provide clients that allows the you to simply refer your client and be hands-off in the process.
For others who want a more hands on approach, the portal allows you to start applications on your clients’ behalf or even be invited to help throughout the loan process. This allows you to add “loan preparation services” to your practice and advise clients throughout the entire process.
The program does not have any specific training or certification requirements for advisors to become part of the Fundera Advisor Program, so it seems to me that becoming a part of this Fudera Advisor Program is worth looking into. It can help fill a need to many of your clients have while helping you add revenue to your business. A match fit for business.
Find out more at www.fundera.com/advisor.
As with all of our Advisor Alliance articles, this is not a paid article nor is it an endorsement. We feature the Advisor Alliance articles so that you, our audience, will be aware of the many programs that are available to you to help you grow your business.