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Value-pricing

The traditional way of pricing bookkeeping work is with hourly rates (charging based on how long the work takes). Check out this video from Mark Wickersham, FCA to hear why this is such a problem and how you can fix it. Read more

Training and Live Events

Your bookkeeping fees are coming under pressure from technology companies, outsourcing and low-priced competitors (including Intuit’s Live Bookkeeping). So how do you avoid this low-value perception? Read more

Training and Live Events

In 2019 Intuit launched QB Live in the US, with other regions to follow. It caused a huge storm in 2019. This isn’t the only large organization to use technology to deliver a more automated bookkeeping service. Can a smaller firm compete with this? Read more

Training and Live Events

In this new webinar, Mark Wickersham will be showing you the precise steps you need to get higher prices for bookkeeping work. It will be highly practical and he’ll share practical examples you can follow to get results fast. Learn more here. Read more

Training and Live Events

Murph's friend Kelly Bistriceanu is presenting her webinar, "The Law of Reciprocity: 10 Ways to Generate Instant Value to Retain and Multiply Your Best Client Relationships" today at 12 (Noon) Eastern, don't miss it! Read more

Training and Live Events

Mark Wickersham gives you a mistake that you could be making in your business - that's costing you serious revenue. Read more

Tax & Practice Management

Mark Wickersham gives you some preliminary findings from his survey that some Insightful Accountant readers took part in. Read more

Tax & Practice Management

We are working with Mark Wickersham to bring you the biggest ever global pricing survey in the accounting/bookkeeping profession to get a definitive answer to… Read more

People & Business

Kelly Nokleby, owner of Books by Kelly, discusses the concept of value pricing and bundled services. Read more

Tax Practice News 1 Comments

Murph takes a look at a different type of Practice Management Solution sponsor that is on the exhibit hall floor at this year's Scaling New Heights Conference. Read more

Vendor Corner

Learn about Mark Wickersham's Value Pricing Academy - what it entails and how to join. Read more

Training and Live Events

Price only becomes an issue when the perceived value is not there. Even though actual value is very likely present -- if it is not communicated in a way that the prospect can see it. Therefore, your focus should be on how best to communicate value. Read more

People & Business

One of my students created different packages for her potential client to choose from - because she understands that everyone values things differently. Learn how this worked out for her here. Read more

Training and Live Events

What exactly are higher-value services? Darren Root, CEO of Rootworks, walks you through what it means, why it matters and why you should consider adopting these roles in your firm. Read more

Tax & Practice Management

Bookkeeping is a highly valuable service, and you should definitely be getting higher prices for it. Read more

Training and Live Events

Mark Wickersham tells you why hourly rates are just not doing bookkeepers any favors - and how to fix this problem. Read more

Training and Live Events 2 Comments

When transitioning a client’s books to the cloud, Xero’s cash coding feature is a critical efficiency tool for accounting advisors. Save time and add value during the bookkeeping cleanup! Read more

General Ledger

Everyone wants a deal - but quality services come at a quality price. So how do you handle these clients that insist they're being charged too much? Read more

People & Business

Liz Scott shares her take on this year's QuickBooks Connect. Read more

People & Business

ProAdvisors Need to at Least be on the Blade

While returning from a recent trip, Insightful Accountant Publisher Gary DeHart heard talk show host Herman Cain say, 'If you are not on the cutting edge of technology, you at least have to be on the blade.' He explains. Read more

Sep 28, 2017 5:00 PM From The Publisher

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