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Marketing Analytics
Changes in the business environment urge accountants to become true entrepreneurs. Nowadays, they have to think strategically, modernize their images and develop an ability to promote their services with the help of the modern marketing instruments.
So, it’s not a surprise that accounting firms want to learn how to apply email marketing in order to improve communication with the clients and boost sales. If you also want to know how to encourage your potential customers to utilize your financial services with the help of electronic letters, check the following useful tips.
1. Choose a convenient email platform
First of all, you should select an email marketing platform, which suits needs of your accounting firm the most. You should base your choice on amount of letters you send per month and numbers of subscribers on your list. Take a look at well-known companies like SenderGrid, MailChimp, Newsletter2go.
Melanie Springs, marketer at Citatior, says: “Reliable email platform allows company to comply with the national and international requirements related to the digital marketing regulation. It helps to create an unsubscription form and integrate an anti-spam policy just in few clicks. It also provides the precise tracking statistics, so you can analyze your email marketing campaign and find out whether it was successful or not.”
2. Polish your email
Every letter should be perfect in terms of its content and grammar. You should be able to express your thoughts, ideas and business offers as shortly and precisely as possible. Your client should spend only 1-3 minutes to read a text and to understand a core message.
Accounting firms utilize email marketing as a tool to build credibility and improve reputation, so letter should sound professional and be free from any spelling errors typos. If you feel that your business writing skills are not good enough, you should get proofreading and editing assistance from the services like GetGoodGrade and OnlineWritersRating.
3. Write catchy subject lines
The problem is that inbox folder of an ordinary user is overloaded with the useless emails. So, there is a high probability that your client will delete your perfectly crafted letter before it is read. You should try your best to make a subject line very catchy, yet informative.
Carla Miller, digital marketer at ResumesCentre, states: “The most challenging task for accounting firms is to come up with an enticing title. Ordinary people don’t understand the most of financial terms and find them pretty boring. Try to avoid words like debit and taxable period and focus on phrases like achieve financial success and protect your wealth.”
4. Add new subscribers to your list
There is no room for a doubt that you would like to increase the base of your potential clients and make email marketing more effective. You can hit this goal, if you will place a lead magnet at your website.
Customers of accounting firms want to find high-quality content, which explains the sophisticated financial topics in simple words. You can create articles, presentations, case studies, explanatory videos and infographics, which contain valuable information for your target audience. As a result, website visitors will be glad to provide you with emails in order to get access to this unique piece of content.
In conclusion
Today, email marketing is an essential part of the promotional strategy, which allows accounting firms to communicate with their clients in an effective way. Thanking to the modern technologies, every financial specialist can create a letter, which will help to win customer’s attention and, consequently, achieve business goals. If you want to show your clients that you are an accounting expert, whom they can fully trust, feel free to apply these tips in practice.