With each passing year, new challenges for tax preparers present themselves. One thing that hasn’t changed is that you need to start preparing long before your busy season begins. Whether you’re trying to increase your profitability, expand your clientele, or improve your retention numbers, it’s important to review the previous year and explore what you could do better.
It’s a frustrating feeling to be confident in the quality and output of your firm, but to see a plateau or drop in your growth. All businesses face these periods of standstill and unease, but it’s usually a signal that it’s time to strategize new paths to growth. You’re not alone, as a survey by Accounting Today found that 36 percent of accounting firms’ biggest concern for 2020 was acquiring and retaining new clients.
Expanding your client base takes a lot of effort in several different areas including marketing, expanding services, hiring new professionals, and personal outreach. Retention is an entirely different animal, one that requires a different set of strategies. However, if you’re successful, it could prove even more valuable than expansion.
Continue reading this (free) eBook from eFileCabinet on expanding your client reach. And make sure to register for their upcoming webinar, How to Dominate Tax Season with eFileCabinet on January 22, 2020 at 12:00 p.m. Eastern Time.