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niche marketing
A magnifying glass hovering over several instances of the word niche, symbolizing targeted marketing of small demographic groups
As I travel across the country helping organizations with accounting solutions, I am privileged to speak with accountants and bookkeepers in person and hear their stories.
Many of them have heard about niche marketing but are nervous about picking the wrong niche. Others are concerned about navigating the changes in their firm that would result from selecting a niche market.
Before they take the plunge, they want to hear from other accountants about the pros and cons of niche marketing.
Check out what Carla Caldwell, owner of Caldwell Consulting & Training, has heard from accounting firms and bookkeepers who have decided to set themselves up with a niche market in this Intuit "Firm of the Future" blog here.