Sage has appointed Jennifer Warawa as the EVP of Partners, Accountants and Alliances, reporting to President Blair Crump. Warawa is a 10-year veteran of Sage and an accountant by trade.
In her new role, she will take responsibility for leading the tech company’s network of partners and accountants as they grow their businesses with Sage, as well as leading on crucial technology alliances with partners like Microsoft and Salesforce.
Warawa was previously the head of Product Marketing at Sage, where she was responsible for leading Sage’s portfolio of accounting products, including the market launches of Sage’s suite of core cloud accounting technology. Warawa joined Sage in 2008 to run the accountant business in Canada, before being promoted to various leadership roles in accounting products, partners and marketing, and product marketing.
Following the appointment, Nick Goode, currently EVP for product management will oversee a merged Product Marketing and Product Management organization and take the role of EVP Product.
"We have an impressive portfolio of new and improved products to help all of our partners win, and there is no-one more recognized or knowledgeable as an expert in our partner community than Jennifer," Crump says.
Warawa will be responsible for combining her deep product knowledge, her past experience of being a partner to Sage and her relationships around the world to help its partners go further and grow faster.
Additionally, Sage also confirmed new leadership for two of its largest markets. Alan Laing, who preceded Warawa in her new role, will take the role of Managing Director for the UK and Ireland market where Sage is headquartered as the UK’s biggest tech company. And
Nancy Harris, who had previously led Sage’s Canadian business now will head up the whole of the North America business as Managing Director.
Says Crump: "These new appointments set the direction for our business and should send a clear message that we are accelerating our momentum in creating and marketing world class technology."