Accounting is considered one of the “classic” professions in today’s digital age. Industries such as legal consulting, accounting and finance don’t have the same appeal they once did. However, these niches remain just as relevant for the stable growth and development of the society at large.
This means that accountants and financial experts need to find creative ways to approach new clients and establish their practice online. But how can we market an accounting firm in the digital age of Facebook, Instagram and YouTube? Let’s take a look at several tips and guidelines which can help us achieve that.
- Establish a brand
Nothing survives the internet without adequate branding. An accounting firm should possess a strong visual identity, a catchy name and a recognizable content strategy.
Ethan Dunwill, Content and Editorial Director of HotEssayService spoke about branding in digital media: “I cannot stress the importance of a good logo or logotype enough. No matter how good the marketing content is the final barrier between a client and a company is the branding itself.”
You want people to recognize your brand from a distance without mistaking you for some other accounting firm. To that end, try hiring a graphic designer or a content creator in order to create a strong brand for your name.
- Set up a website
A website goes a long way in establishing your online presence as an accounting firm. You want people to be able to reach out to you even if they don’t have a phone. You can set up a rudimentary website quite easily these days.
Services such as SquareSpace offer very good deals on custom-made websites at low cost. Content Management Systems such as Wordpress are also a choice for those who want to create their site manually. No matter what option you choose, it’s important that you make a choice at all – a website is a must in the digital age.
- A social media presence
Once you establish a footing online, it’s time to think about social media. Platforms such as Facebook, Twitter and LinkedIn offer a plethora of networking opportunities. You will however need to invest some time and patience into writing eye-catching content for your social media pages.
Writing platforms such as RewardedEssays offer outsourcing services through their professional writers. Translation and localization play a huge role in the global social media network as well. A service such as IsAccurate can help tremendously if your aim is to establish a clientele overseas. Don’t skimp on social media content and you will see your effort pay back twice over.
- Build a mailing list
Your website and social media channels can help you grow a mailing list quite easily. All you have to do is ask people to “subscribe” to your emails and promotional content from then on.
This is a great way to communicate with potential clients, promoters and anyone interested in your accounting firm’s happenings. Mail automation services such as MailChimp can help you create appealing content for your email marketing. Over time, your list will grow and you will be able to promote your services and offer exclusive deals to your subscribers.
- Write stories and articles
Blogging is one of the most approachable inventions of the digital age. People from all around the world like to read articles, opinion pieces and written content online. You can write about anything in regards to your industry, give people accounting tips or write bite-sized top list articles.
Amanda Sparks, Head of Content Marketing at EssaySupply had this to say about blogging: “I always encourage my clients to blog about their everyday work. It humanizes their profession and makes it much more approachable for people who are reluctant to reach out to them.”
You can write personally or have someone in your office maintain a steady flow of content. This is a great opportunity for your accounting firm to establish an industry presence.
Feedback & development (Conclusion)
Constructive criticism is fairly common in the online world. Make sure to listen to what your audience has to say about your content, website and accounting firm overall. Chances are that you will hear some great and useful comments seemingly out of nowhere. Implement this feedback as you see fit and adapt your enterprise to modern standards in doing so.
Author Bio: James Daily is an expert in digital marketing and specializes in niche industries such as accounting, legalities and medicine. He runs Brainished as his personal blog and works as a Content Creator at FlashEssay. James loves to write, hear other people’s stories and monitor marketing trends on a global scale.