Early in November of 2020, Sage, the market leader in cloud business management solutions, revealed its first-ever list of the most visionary finance professionals across the globe. The Finance Futurists, presented by Sage, are a diverse group of finance leaders selected from a variety of sectors and backgrounds. They have been recognized for driving innovation and showing leadership across businesses of all sizes.
The Financial Futurists were recognized for their contribution to their business and industry, demonstrated by a commitment to technological evolution and outstanding leadership qualities. Common among this year’s Finance Futurists was a drive to bring the finance function to the core of business success, and a unique combination of analytical and soft skills. The Finance Futurists also displayed the ability to thrive in uncertain times, and an openness to looking for tech solutions in new places.
Tiffini Masessa, CFO for Forward Merch.
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Tiffini is not new to change. More than two decades ago, she was handling cash for a music merchandiser, and today she’s CFO at one of the industry’s leading full-service merchandising companies. From the beginning she learned firsthand that starting from scratch and seeking out people to learn from can result in a seat at the C-level table.
Now, serving as CFO and Partner with Forward Merch, Tiffini puts her hands-on experience to use driving advancements across digital and merchandising efforts for an industry that exists on the frontlines of disruption.
Tiffini has worked to increase and optimize budgets while incorporating key technologies to help workflows, payment processes, and analytical capabilities within Forward Merch. She works closely with the marketing team as well to ensure all functions are cross-company and customers receive the most well-rounded support possible.
Today, she balances sourcing new revenue streams for her business, with responding to ever-changing employee needs. Tiffini understands that in today’s climate, finance professionals are more than number crunchers.
(Biographical content reproduced and/or adapted from Sage: Meet the Finance Futurists with permission of Sage.)