ATI
Automotive Training Institute (ATI), the leading automotive business coaching and training company, is partnering with Profit First Professionals to extend their mission of “eradicating entrepreneurial poverty” to the automotive repair and collision industry. Beginning in July 2020, ATI will begin a multi-week training program for all of its thirty-three coaches to become certified to provide profit first focused financial disciplines and behaviors for its members.
Profit First Professionals is an elite network of accounting professionals that provides technology and training based on the book Profit First, written by 2019 ATI SuperConference speaker and Profit First Professionals co-founder Mike Michalowicz. The driving philosophy is geared towards solving the number one challenge facing business owners - generating sustainable profit. This is even more of an issue today as most auto repair businesses are struggling to rebound in the wake of COVID-19.
“If there is any lesson to be learned from our current economic issues, being prepared for the unexpected gives the best chance for success and survival. ATI has found the Profit First approach to be one of the more powerful and instant wins to help a shop owner become prepared while building a new discipline that truly focuses on profits first,” said ATI Chief Financial Officer Ron Greenman.
Ron Saharyan, Co-founder and Managing Director of Profit First Professionals, further added, “The ATI-Profit First Professionals partnership is a powerful combination. We are excited about partnering with ATI to deliver the Profit First Methodology along with their transformative coaching and training programs to automotive shop owners across the globe. Together, working as one team, we will unlock the full potential of automotive shop owners. It is truly an exciting opportunity.”
ATI regularly invests in the latest training methodologies for its coaches to enhance their skills and increase value for members. The coaches are fully employed by ATI and most possess Executive Coach certifications by the Center for Executive Coaching.