Back in November 2018, Insightful Accountant announced the addition of two categorical awards to the Top 100 ProAdvisor Program. We split the "Integrations Specialist" award into the "QuickBooks Desktop Integrations Award" and the "QuickBooks Online Appologist Award."
That change was welcomed with overwhelming support from the Top 100 and ProAdvisor communities.
Hopefully, the change we announce today for the 2023 Top 100 ProAdvisor Awards will be received with the same enthusiasm.
QuickBooks Online Advanced has seen an explosion of new capabilities within the last couple of years, as Intuit is developing it to meet the needs of the mid-market. During this same period, it also has seen a significant growth in subscriptions and an increasing support from ProAdvisors based on the results of the information garnered in last year’s Top 100 ProAdvisor Application form.
ProAdvisors specializing in QBO-Advanced have an entirely new scope of clients due to the functional capabilities, which have been and continue to be added to the product. As a result, those QuickBooks Online ProAdvisors must dive deeper into these mid-market businesses and learn more than ever to support these new clients.
Therefore, they are becoming just as much advisors about those mid-market businesses as they are about QuickBooks Online Advanced.
So, while QuickBooks Online Advanced has not yet taken its place among the separate "certification badge offering products" available to ProAdvisors at Intuit, Insightful Accountant believes the time has come to recognize the most elite of ProAdvisors who have chosen to focus on mid-market customers using QuickBooks Online Advanced.
As such, Insightful Accountant will recognize a QuickBooks Online Advanced – Mid-market Specialist Categorical Award as part of the Top 100 process, starting with the 2023 awards, for which nominations are currently being accepted.
We must also recognize the tremendous work that has gone into the upper tiers of QuickBooks Enterprise over the last few years in meeting the requirements of large businesses that previously required either an add-on solution like third-party inventory or which might have forced them to migrate to a different ERP.
As a result of the significant enhancements to the advanced capabilities of Enterprise, ProAdvisors who may once have focused on those third-party or alternative products now are finding the more robust offerings of Enterprise the best solution for their larger clients with the features it currently offers.
As these ProAdvisors specializing in meeting the requirements of large and complex businesses grow their numbers into the upper tiers of Enterprise, we believe the product will continue to grow and improve with them.
For this reason, coupled with the long-standing unique QuickBooks Enterprise ProAdvisor Certification Intuit has offered, Insightful Accountant will recognize—for the first time as part of the 2023 Top 100 Awards process—a QuickBooks Desktop Enterprise – Large Business Specialist Categorical Award.
ProAdvisors specializing in these QuickBooks products and client groups deserve the opportunity to be recognized as 'best in category.' I'm incredibly pleased we can award these two categories starting in 2023. — Murph
One thing for Top 100 Award participants to realize is the creation of these two new awards does not increase the total number of awards being issued, even though it increases the number of award categories.
Therefore, there still will only be 100 ProAdvisors recognized in our Top 100, regardless of the number of categorical award winners.
In an upcoming edition of my "Getting Ready for Top 100" series, I will have some more information to help those ProAdvisors who may consider themselves potential candidates for these categorical awards. You need to know the kinds of special information we will be asking about during the formal application process regarding your clients and use of product features if you potentially fit into one of these categories.
Until then, it is not too late to submit nominations for Insightful Accountant's Top 100 ProAdvisor Awards. For more information, or to submit a nomination (your own, or that of a fellow ProAdvisor) see our nomination article HERE.
Of course, the ProAdvisor of the Year, the Top 100 ProAdvisor Awards and the related ProAdvisor Categorical Awards would not be possible without the support of our sponsors. For 2023, our sponsors are:
ADP offers powerful payroll and HR solutions and ways to help advisors and accountants create new revenue streams.
Zoho offers a comprehensive set of apps covering almost every aspect of the business environment.
Canon imageFORMULA scanners offer solutions to help any business redefine its workplace.
Tipalti elevates finance with a comprehensive accounts payable automation solution that reduces the supplier payments workflow by 80%.
Intuit's QuickBooks ProAdvisor Program offers training and certification for QuickBooks Online, QuickBooks Desktop, QuickBooks Payroll, QuickBooks Payments, QuickBooks Commerce, and more.
"Scaling New Heights," the annual conference for accounting, bookkeeping and business advisors hosted by Woodard Events. This year "Scaling New Heights" will be held in St. Louis, June 25-28, 2023.
Tax Practice News—the sister publication of Insightful Accountant—is a free weekly newsletter covering the latest in IRS news, practice management and workflow tools specific to the modern tax preparer.
About the ProAdvisor of the Year and Top 100 ProAdvisor Awards
The ProAdvisor of the Year and Top 100 ProAdvisor awards program recognizes the best QuickBooks ProAdvisors worldwide. Applicants for this prestigious program are ranked based on their performance across various categories, measuring everything from QuickBooks knowledge to utilizing the best tools and partner apps within the QuickBooks ecosystem that contribute to solid practice growth.
Since its inception, Insightful Accountant has served as the awarding entity and administrator for these awards. In addition, Intuit QuickBooks and the QuickBooks ProAdvisor Program have participated as sponsors of the awards as well as in an advisory capacity.
About Insightful Accountant
Insightful Accountant is an independent news and information source written specifically for the small business advisor who needs to stay current on the latest news and offerings in accounting technology, including updates from Intuit and the hundreds of add-on products for QuickBooks serving the small business ecosystem. With information and insight specifically written to help advisors better serve their clients while building their firm, Insightful Accountant is unlike any other news source serving this space. In addition, the people driving Insightful Accountant bring their unique skills and perspectives to the news site.
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