Xero has introduced its Xero Small Business Insights (XSBI) program, which includes quarterly updates on the small business economy for the United States and Canada, based on aggregated and anonymized data from tens of thousands of Xero customers.
It also launched a special XSBI report—"Small Business Snapshot: United States and Canada"—which provides insights on business performance and the impact inflation is having on US small businesses.
The report found that while small business growth seemed to be nearly double the pre-pandemic average, this was largely due to higher prices rather than an increase in the amount of goods and services sold. In short, it was likely due to inflation and small businesses increasing their prices to solve for market conditions.
Inflation is skewing the numbers
The report, produced in partnership with Accenture, tracks the performance of small businesses all the way back through 2017, reveals: “What gets measured, gets managed.”
- Sales growth in March 2022 was 11.3% year-over-year (y/y). This is not quite double the pre-pandemic average growth of 6.7% (y/y), but slower than the 12.6% (y/y) rise recorded in February 2022.
- Inflation rose 8.5% (y/y) in March 2022 which means real sales growth, which excludes price effects, was a much slower 2.8% (y/y) (and down from a 4.7% (y/y) rise in February 2022). That is, removing price impacts shows that around three-quarters of the sales growth in March 2022 was due to higher prices rather than an increase in the amount of goods and services sold.
Chris O’Neill, Chief Growth Officer at Xero, says that in March 2022, the US was experiencing higher inflation than any other major economy. "As borrowing costs rise, expenses increase, and customer dollar's decline in purchasing power, it is more important than ever that small businesses get control of their finances. Understanding exactly what is happening to their costs and profit margins at all times will help them better navigate this tricky period.”
Payment times a more positive sign of stability
Fortunately, the report’s insights did contain some better news for small businesses in terms of payment times and late payment delays for small businesses in the US. Delays in payments generally have an adverse effect on cash flow and liquidity, often causing smaller businesses to seek extensions and increase their borrowing; as such, payment times generally reflect how business cash flow is functioning:
- Small businesses waited an average of 23.5 days for invoices to be paid in March 2022, which was quicker than the 2021 average of 25.0 days
- Payments were an average of 5.6 days late in March 2022 after averaging 7.0 days in 2021
O’Neill says it is encouraging to see timely payments to US small businesses; naturally, this helps support cash flow, which is the lifeblood of any business. "This could be, at least in part, due to increased use of electronic invoicing processes and online payments as more small businesses embrace digital solutions."
However, O’Neill warns that small business owners should note that as inflation continues to rise over the remainder of the year. "They need to stay on top of their accounts and work hand-in-hand with a trusted advisor to ensure they are maintaining cash flow and profitability.”
Today, small businesses remain at the heartbeat of the US economy—making up more than 99% of all businesses. Amit Singh, Managing Director at Accenture, says that understanding and tracking the performance of small businesses, particularly during times of economic uncertainty, is absolutely crucial for effective economic management and public policy.
"The Xero Small Business Insights program provides timely insights about the health of small businesses," Singh says. "The metrics in this report have proven the resilience of small businesses in times of challenge—lockdowns, social distancing mandates and now unprecedented growth in inflation.”
The launch of Xero Small Business Insights for US and Canada was announced at Xerocon New Orleans, one of the world’s premier events for cloud accounting leaders. Accounting and bookkeeping partners and the Xero app partner community are gathered over two days to hear the latest from industry leaders and gain expert insight into the newest Xero tools. The resources help save time, grow their business and have a greater impact on their clients’ success.
Xero also produces regular Xero Small Business Insights for Australia, the United Kingdom and New Zealand.
For more information, visit xero.com/xerosbi.
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