Pixie, the company founded in 2019 by Celso Pinto after he identified how difficult it is for small firms to adopt traditional practice management applications, has raised £2.25 million ($3,024,506.25 in US dollars) during a recent seed funding round. Pixie teamed with Seedcamp, MMC Ventures, and serial entrepreneurs and angel investors Duane Jackson (Kashflow, Staffology), Will Neale and Chris Adelsbach.
Pixie's mission is to create the operating system for small firms around the world that can centralize and automate their processes using the platform's intuitive workflows to manage work more effectively, scale their firm, and leave clients delighted.
The new funds will be used to expand the team, increase its platform's features and integrations and support growing demand as small firms accelerate the adoption of cloud-based practice management software. More than 1,100 accountants and bookkeepers around the world rely on Pixie daily to manage work more effectively, scale their firms and leave clients delighted.
Through scores of conversations with accountants, Pinto noticed how challenging it was for them to manage their own firms—often collaborating with slow clients, manually tracking hundreds of deadlines, and then creating processes for their team quickly turning into a manual, frustrating process. “Small firms really struggle to adopt traditional practice management applications due to the software's complex nature, and we see a space for a simpler approach that is easy to use, allows small firms to hit the ground running and quickly lay the foundations that help them grow and keep delighting their customers."
Pinto says the funding gives Pixie an opportunity to expand its business and deliver more innovations to our platform. "We're over the moon to have the backing of such an incredible line-up of investors who share our vision and ambition to build the operating system for small accounting and bookkeeping firms."
What they're saying...
"We are excited to be backing Celso on his mission to make accountants more efficient, so they can spend more time helping their clients. The team at Pixie have created an elegant solution to the challenges faced by small accounting firms, and we’re looking forward to supporting them as they bring it into the world." — Daniel Cardenas-Clark, Investment Director, Triple Point Ventures
"We are excited to back Celso for a second time with his vision for Pixie. At Seedcamp, we are passionate about supporting businesses that are democratising access and growth through technology and Pixie is doing just that as they help small firms accelerate the adoption of cloud-based practice management software. The platform is already proven, as is its founder, and we believe there's huge potential for scale with this new round of investment." — Daniel King, Venture Partner, Seedcamp
"Pixie’s laser focus on solving for the underserved SMEs accountancy market, with simple pricing and an all-in-one platform approach, is tackling the main accountants’ concerns: getting up to speed on the digital transformation challenges while improving growth, efficiency, productivity in an easy and cost-efficient way. We are delighted to have the opportunity to back Pixie and Celso on this journey, alongside a group of other respected and expert investors including TriplePoint and Seedcamp. We look forward to playing a part in supporting Pixie’s exciting future." — Juliette Souliman, VC Investor, MMC Ventures