How to Use Social Data to Gain More Clients

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Social media is a very powerful tool when it comes to building and expanding a client base. For example, the data retrieved from sites like Facebook and Twitter can help you figure out the preferences of your target audience and use it as the foundation to build your brand.

Accountants and financial advisors, for example, can use social media data to help the client base grow. According to a statistic, 71% of consumers who have had a positive experience with the brand are likely to recommend it to others, and they often do it through social media.

Social data reports can tell accountants and financial advisors a lot about the current relationship between the company and its clients.

Let’s dive deeper into some tips on how you can improve that relationship and use social data to gain more clients.

1. Do a Demographic Research

Researching social media demographics can help you understand the characteristics of the audience that uses a certain social media platform. You can apply this data to figure out how to build the concept of your company that will attract more new clients.

Before the research, identify who your buyer personas are and what platforms they tend to use. For example, there are more female users on Facebook, while males prefer Twitter.

After that, you can apply these stats and see how they work for your own company. After analyzing the demographic, you’ll be able to understand which type of content your audience prefers better on different social platforms; this will give you an opportunity not only to satisfy your existing customers but also get new ones.

2. Hashtag Analysis

Analyzing your hashtags on social media can give you full information on how customers treat your content. They definitely play an important role when it comes to using social media data to gain more clients.

“Hashtags help you increase the visibility of your content,” says Andrew Saxton, a social media marketing specialist at Flatfy. “Not only they help your content get distributed among your followers, but it can actually go beyond your existing follower base.”

You can see that using a hashtag can work miracles when it comes to gaining more clients. Hashtags give you accurate social data that points to how much your content gets shared and who are more likely to share it.

However, hashtags can be pretty tricky and give you the wrong impression of your content’s actual performance:

  • Irrelevant or occasional hashtags will not give you accurate information. It’s always better to come up with a set of hashtags that will refer your followers to your company, like #your_brand’s_name or #the_name_of_your_recent_campaign. They will give you the full idea of the response your content gets from your followers on social media. Moreover, such hashtags are more likely to get shared.
  • Don’t shy away from using popular hashtags. On Instagram, there’s a list of top popular hashtags, which have gained the most attention from the users. You should shy away from using them for your brand. You might have gotten the wrong impression that your brand will just vanish in the pile of other pictures or posts. However, this is the most certain way for new followers to find and get familiar with your brand.

Hashtags can give you very accurate social data, which can be very useful when it comes to engaging new clients.

3. Social Media Customer Service

Another way to get accurate social data is to provide customer support on social media accounts. Having an outstanding customer support service can sometimes be a deciding factor when it comes to the authority of your brand. That’s why having someone respond to customers and analyze their feedback is important when working on expanding your client base.

According to Sprout Social, 90% of customer talk to business representatives directly on social media and it appears to be their preferred way of communicating their issues. So having customer support for your social media accounts is crucial when it comes to creating a positive customer experience. And, if you finish your conversations by asking your clients to recommend your brand to their friends and family, you’re likely to get tons of new clients.

Social Data Paves Your Way to New Customers

For accountants and financial advisors, social data is one of the most accurate information venues to identify ways how to engage more clients and expand follower base. Hopefully, our tips will help you learn how to use social data to gain more clients and create more positive customer experiences to grow your brand.

Author Bio: Ryan Pell is a writer and passionate blogger. He likes sharing his thoughts and tricks with the readers. Currently he works as the real estate agent at hu.flatfy.com. Feel free to contact him on Twitter!