Historically, CPA firms have not been the best self-advertisers. Many firms tend to shy away from the social media game in ways that’s meaningful for driving growth.
Along with social media being too "new school" for an “old school” industry, understanding the algorithms for tangible growth is a full-time job. But it doesn't have to be that way. Done right, social media offers a cost-effective way to support your grassroots marketing efforts.
CLICK HERE and get some insights from Tax Practice News' Christine Gervais on how to improve your practice's social media presence.
Christine Gervais is a licensed CPA, using her skills to help businesses grow and achieve their fullest potential. Christine has a Master’s degree in accounting from Southern New Hampshire University in addition to holding her CPA license for over a decade. Notably, Christine is a nationally recognized speaker providing education to other CPAs on how to best serve clients as well as instruction on a wide variety of topics for business owners on how to maximize success. Christine prides herself on the value she can bring to clients with her extensive tax knowledge and providing strategic, forward-thinking financial strategies to help clients grow. When not behind her desk, you can find Christine spending quality time with her daughter and stepson or tending to the family’s excessively loved farm animals.
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