High Rock Accounting’s march toward "CPA World Domination" continues with the acquisition of The Digital CPA. Effective January 1, 2022, the two teams officially joined forces.
Under the agreement, The Digital CPA’s accounting services will continue without interruption, and all current clients will continue to be serviced with the same established quality they are accustomed to. In addition, High Rock Accounting will leverage its innovative cloud technology and technology partners to make the transition effortless and efficient.
High Rock founder and CEO Liz Mason says the acquisition will help bolster the industry vertical strategy the Scottsdale, Arizona firm has created by deepening the niche expertise The Digital CPA adds in the burgeoning e-commerce businesses. “I see a massive opportunity to serve our e-commerce clients more comprehensively while simultaneously leveling up our strategic use of technology on the way to achieving our vision for the accounting profession.”
Launched by Jay Kimelman in 2011, the Orlando, Florida-based The Digital CPA brings many years of experience in the e-commerce, inventory and wholesale distribution sectors. Over the past 10 years, Kimelman and his team have helped small business owners achieve their business and personal goals.
“I see a massive opportunity to serve our eCommerce clients more comprehensively while simultaneously leveling up our strategic use of technology on the way to achieving our vision for the accounting profession.” — Liz Mason, Founder & CEO, High Rock Accounting
One of the accounting industry’s most revered technology leaders, Kimelman has been named a “Top 50 Cloud Accountant” multiple times and has been recognized as the “2016 Xero Most Valued Professional.” A Florida CPA, he holds the Certified Information Technology Professional credential from the American Institute of Certified Public Accountants, of which he is a member.
“The Digital CPA team is excited to join Liz, Melissa and the High Rock Collective,” says Kimelman, who will serve as Director of Internal Technology. “We are looking forward to being a part of a larger team and leveraging the additional resources to service our clients and the eCommerce seller community. Additionally, I am looking forward to contributing to bringing High Rock Accounting closer to achieving CPA World Domination.”
Mason believes the two firms' shared passion for accounting and technology will continue the High Rock Accounting strategy of continued growth and expansion. “I’m thrilled we have such a talented e-commerce and technology team joining forces with our High Rock Stars. Jay is a phenomenal leader in the accounting space and will bring his innovative mindset to build something amazing with us.”
Firms interested in joining forces with the High Rock Collective can contact Chief Global Development Officer Rachel Fisch at rachel@highrock.co.