Founder and CEO of Edge Marketing Amy Juers is offering the blueprint for brand building in today's ever-changing landscape.
Her new book, "The Marketing Edge: A Sharper Way to Approach Building a Brand," offers actionable and practical tips on everything marketing.
If you want answers, "The Marketing Edge" will provide insights into strategic planning, brand positioning, marketing and advertising, employee participation, website maximization and strategic outsourcing.
You can learn how to:
- Perform a SWOT analysis
- Craft SMART goals
- Build buyer personas
- Define your unique value proposition
- Use storytelling to your advantage
- Build a positive company culture
- Get the most out of your website
- Perform market research and data mining
- And much more
As a 26-year veteran of the industry, Amy believes the future of any organization depends on understanding your current position in the market while envisioning the heights you’d like your business to reach.
“To be successful, businesses must be willing to devote time and energy to the actions that lead to more clients, increased revenue and business longevity," Amy says. "Going through the pandemic, it seemed like an opportune time to highlight what works today. I felt the time was right as we settled into the new normal to examine what that looks like from A to Z in legal marketing and public relations.”
"The Marketing Edge" now is available for purchase on Amazon.com.
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