Marketing for accountants has evolved over the past decade with digital marketing as one of the best ways to generate leads. With digital marketing, your biggest focus is to connect with your target audience and keep your firm on their radar.
Whether it is through social media channels, email marketing or search engine advertising, knowing where to find your online clients is crucial for accounting firms to grow and thrive.
What is digital marketing for accounting firms?
Before you learn the top ways to win new clients online, let's cover the basics. Digital marketing for accountants is any marketing effort designed for reaching audiences who use computers, smartphones and tablets. Digital marketing includes:
- Social media marketing
- Search engine marketing
- Email marketing
- Video/blog content marketing
Why is digital marketing for accounting firms important?
The internet is one of the most used ways to search for services. Making yourself easily accessible through the internet gives your future clients the ability to find you.
Many times, internet users look to answer accounting questions and this is where your firm can take steps to have answers ready ahead of time. What's more is that over time your online presence becomes the go-to place for audiences looking for accounting answers.
Want to Learn More About Digital Marketing?
- Register for the upcoming webinar — "Digital Marketing For Accountants: How to Win New Clients Online"
- Feb. 3, 2 p.m.-3 p.m. (EST)
- For more information, click here.
Benefits of digital marketing
Digital marketing for accounting firms gives great results and is well worth the investment. Some of the benefits that digital marketing includes are:
- Increased visibility — The internet is where audiences are looking for services, and being a part of the digital landscape allows your company to be seen by more potential clients.
- Build better relationships — A presence online offers an opportunity for your target audience to engage with you, ask questions, and get to know your company.
- Gain your client's trust — With digital marketing, you have more ways to spread your accounting firm's expertise with knowledge-based content.
Top 5 Digital Marketing Tips
No. 1 — Set up your website to be user-friendly and attractive
Lead your audience through your website by including a short summary of what your accounting firm is about, your contact information, and a clear call to action button. Update your website frequently to let audiences know that your business is active and cares about its digital audience.
No. 2 — Get to the top of search results
Search engine optimization (SEO) is the process of increasing the number of people clicking on your website. Getting your target audience to your website starts with understanding what your audience is searching for.When you know the specific keywords your audience is searching for, you will rank higher in the search results.
No. 3 — Start and maintain an accounting blog
Digital marketing for accountants is not complete without content that gives knowledge and insight to your target audience. A way to turn website visitors into clients is by building a reputation as a leading publication on accounting subjects.
Blogs are an effective content piece that you can use in your other digital marketing efforts like email marketing and social media marketing.
No. 4 — Connect with clients through email marketing
Stay connected with your clients and remind prospective clients that your business is ready to help. Email marketing for accountants allows you to create email lists with different content for each targeted group.
You can use a powerful CRM to organize your leads and clients, reflect on email marketing performance, and analyze lead quality from accompanying marketing channels.
No. 5 — Use social media effectively
With social media, you want people talking about your business and the best way to do this is by posting frequently and taking the time to interact with your followers. This marketing effort boosts the likelihood of traffic going back to your website.
Treat social media like a long conversation and post content that your followers want to share with their followers. This will expand your reach and prospective clients will find you quicker.
Lessons learned about digital marketing for accountants
The most important thing is to make sure that your digital marketing strategy is in line with your business goals. Now that you know the top tips for gaining clients online, consider the following as you go along your marketing for accountants journey:
- Update your marketing channels frequently
- Keep in mind what audiences you are targeting
- Create timelines to stay consistent with your content
- Measure the effectiveness of the different marketing channels you use
Sarah Iranca is a Content Writer on Method's Marketing team. Her goal is to share strategies that inspire, strengthen and help small businesses succeed. When she is not researching the latest business topics and trends, you can find her reading in the park or working on her short stories.
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