By taking home three awards from the “2021 MarCom Awards,” Edge Marketing Inc. continues to solidify its mission of serving the needs of organizations in the legal and accounting industries. The Minneapolis-based public relations and marketing firm—formerly Edge Legal Marketing and Accounting Edge Marketing—recently was honored in three categories.
The MarCom Awards are an international creative competition that recognizes the outstanding achievements of marketing and communication professionals. Administered and judged by the Association of Marketing and Communication Professionals, this year’s competition had more than 6,000 entrants from 41 countries.
With its “Platinum Award” for the publicity campaign in the Strategic Communications Category, Edge was recognized for its campaign announcing that one of its clients had merged with another company. Its “Gold Award” was for an identity suite in the Print Media Category. This work included designing a new logo, social media identities and identity guidelines for a company that has operated in the legal industry for more than 30 years.
In addition, the agency landed an “Honorable Mention” in the Strategic Communications Category for a branding refresh. One of Edge’s new clients that is leveraging Edge’s fractional CMO service determined they needed a new logo and website. The site was built on a leading development platform and incorporated seamless mobile design; content targeting different audience segments; several points of contact, making lead ingestion easy; clear, concise and well-organized content; and an engagement strategy.
“I am proud to be part of the team that orchestrated the successful merger announcement,” says Vicki LaBrosse, Edge’s director of global public relations. “Our clients’ success and satisfaction are always our highest priority, and this recognition from within the marketing and communications arena reinforces the fact that our team continues to provide impressive results.”
Edge founder and CEO Amy Juers says that new services such as its fractional CMO service continue to give Edge clients the resources they need to succeed. “We have already seen impactful results for our clients where we have truly taken them to the next level. Guiding our clients toward their goals is what motivates us, and the MarCom Awards from our peers are affirmation that we are masters of our craft.”
Over the years, the Edge team’s past work has been recognized with MarCom Awards in 2015, 2016, 2018, 2019 and 2020—including in the Strategic Communications, Digital Media and Print Media categories. The firm also has been honored with “Best of” 2021 awards from New York Law Journal, Texas Lawyer and The Recorder (California).