Xero + Gusto = The Neverending Story!

Have you ever watched the 80’s coming-to-age movie classic, The Neverending Story? Do you remember Bastion? The young boy in the attic, enthralled with the novel about Fantasia, which unfolded a story of himself in another world. Oh dude, I was Bastion growing up! But my neverending story wasn’t about another world. It was about making dreams become a reality through entrepreneurship. I grew up listening to my father’s entrepreneurial stories of all his business successes and failures. I was enthralled with hearing about them constantly and I saw myself in my father’s stories like Bastion did through Fantasia. All of the business stories I heard sounded like the greatest adventure to me. An adventure that would never end as you tried to make business dreams come true.

So, when I read the announcement that Xero had entered into a deep partnership with Gusto Payroll, I felt like Bastion again. I saw dreams coming true in the accounting industry and big changes in modern business on the horizon. I saw our tech-enabled online accounting firm AdvisorFi.com jump on the back of this modern day luck-dragon soaring in the skies (like Bastion did) seeking more adventures. Needless to say, Xero Accounting plus Gusto payroll really are a match made in the clouds!

In Xero’s “Make or Break Report,” 95% of Xero customers survive their first year compared to 79% for the average. In addition, 3 out of 4 small businesses using Gusto report spending 10 minutes or less to run payroll. Check out more here. I believe it’s because these innovative platforms, which were born-in-the-cloud, keep the entrepreneurial heart in mind. They seek to make business amazing to experience again. They are creating the accounting industry’s land of Fantasia and want all Bastions out there to join in the neverending story of cloud accounting. Over the coming months, you will see this partnership provide business owners a deeper integrated experience such as:

Single Sign-On: Xero has delivered a beautiful user experience by giving customers the ability to access their Gusto account using their Xero credentials.

Managing Cash-Flow: Xero is automatically updated every time payroll is run, providing an always up-to-date view of cash-flow.

Accountant Collaboration: Small businesses will be able to grant their accountant or trusted advisor permission to manage payroll and generate payroll reports within Xero.

Strategically, this is the best time for accounting firms to onboard all their payroll clients and Xero payroll clients to Gusto. With this new partnership your client experience will be maximized and the majority of the recognition will be accredited to you. And do you know what is just as good as getting your clients into a better position? It’s getting paid to do it! Gusto recently announced an incredible Partner Promotion starting November 1, 2018, and ending January 31, 2019. In this promotion, accountants and accounting firms can add 5 clients with 3 or more full-time employees to the Gusto payroll platform during the promotion period thereby becoming eligible to qualify for a one $1,500 payout. Whoa! That’s amazing. For more details click here.

So as you put a wrap to your 2018 year and you look ahead to 2019, an amazing adventure is on the horizon. An adventure that will allow your accounting firm to be more efficient. An adventure that will provide your clients with a better business experience. And the Xero-Gusto partnership will fully support you through the entire process. Remember fellow accounting Bastions, in this new land of cloud accounting with Xero and Gusto, “the more wishes you make, the more magnificent Fantasia will become. Try it.”

Author Bio: Will Lopez is Founder of AdvisorFi.com, an online accounting firm for the next generation of business owners. We provide accounting and consulting services that help unify the entrepreneurial endeavor and empower that endeavor to be universally accessible and useful. We also release entertaining YouTube videos on a regular basis to provide business owners learn tough ideas in a fun way. Twitter Handle: @advisorfi