Small businesses face the most uncertain economic conditions in recent history; however, a new report from online accounting software company Xero reveals a common theme – small business owners are irrepressibly optimistic going into 2017.
According to Xero’s second annual "Make or Break Report," which examines the opinions and character traits of both small business owners and small business accountants in the U.S. and U.K., both owners (79 percent) and accountants (84 percent) feel more confident about 2017 than 2016.
Small business confidence is high, particularly with very young businesses and young business owners, despite economic uncertainty being the most pressing concern for U.S. and U.K. business owners.
The vast majority of owners of one-year-old (94 percent) and two-year-old businesses (84 percent) said they feel more confident going into 2017 than the previous year, and over three quarters (79 percent) of small business owners said they feel confident about their business’ survival in 2017. Additionally, more than half of millennial business owners reported they feel more confident about their business in 2017 compared to 2016.
For those going through a tougher time, nearly a fifth said they expect 2017 to be a turnaround year for their business. So why is it that small businesses are feeling so confident?
Small business owners are not overly concerned about regulatory changes
- 78 percent of U.S. small business owners said they remain confident about the future despite the unknown factors that could result from having a new President in office.
- Economic instability is still the number one concern for small business owners going into 2017
- 39 percent of small business owners in the U.S. believe that the Affordable Care Act will impact their business in the coming year
- 29 percent of small business owners do not believe regulatory changes–everything from wage compliance and immigration reform to retirement and employment regulations–will impact their business at all
- This is a stark contrast to the feelings of U.S. accountants that work with small businesses: 60 percent of accountants believe that the Affordable Care Act will impact their clients in the coming year, while only 2 percent of accountants responded that their clients will not be impacted by regulatory changes
Small business owners are shunning traditional office structures to increase productivity
- Successful small business owners are shifting from working during fixed business hours to remote working arrangements and more flexible working hours – hailing this as the biggest driver of productivity for themselves and their staff in 2016
- 94 percent of small business owners using cloud software report benefits, citing paperless systems, remote working and simplified software management
Small business owners are prioritizing health and happiness
- Over three quarters of small business owners (78 percent) across the United States and U.K. believe their personal health as well as the health of their staff will directly impact the success of their business going into 2017
- Getting enough sleep was revealed to be the most important factor for nearly two thirds (63 percent) of small business owners to stay healthy in body and mind
- Exercising regularly, support from friends and family and adequate time off was also highlighted by small business owners–in the last year, 84 percent found ways to take a break over holidays and avoid the commuting headaches by working from home on occasion.
- In fact, slightly over half of small business owners (52 percent) said they want a better work-life balance in 2017 than they had in 2016
Small business owners see themselves as being in control of their own destiny
- For successful business owners, risk is expected. Fifty-four percent of those surveyed said they have taken financial risks with their business; however, over three quarters (77 percent) of small business owners said they had no regrets – even when the results are not what they hoped for – they see mistakes as a fundamental learning experience
- Small business owners are optimistic in their forecasting despite the economic outlook – slightly over two thirds (69 percent) said they are optimistic and aggressive about achieving their business goals
- Thirty-eight percent of U.S. small business owners surveyed do not think the new administration would have an impact on their business, while 37 percent believe the impact would be positive for their business; only one quarter of respondents believe the impact would be negative this coming year
Small business owners are keeping grounded
- While one prevailing theme from the report is a general sense of confidence and optimism from small businesses other important findings emerged as well, including how small business owners learn from their accountants and their outlook on upcoming tax policy changes
- More than half (51 percent) of small business owners in the U.S. and U.K. consider their accountant to be a trusted business advisor or mentor, but only 21 percent of those respondents say they always take their advice
- Almost half (49 percent) of the U.S. small business owners surveyed believe that the Trump administration’s proposed changes to corporate tax policy will not impact their business, while 38 percent believe that their business will be impacted (13 percent of U.S. respondents were not familiar with the proposed changes). Meanwhile, 79 percent of accountants believe that proposed changes to corporate tax policy will impact small business
- Chasing payments is still the biggest time waster for a fifth of small business owners across the U.S. and U.K. The threat is compounded by the importance small businesses put on cash flow in 2017–for over a third (34 percent), cash flow was said to be more important than ever
- To ensure business owners understand tax policy changes, 79 percent discuss potential changes with their clients before they become law–just one example of how accountants can fulfill a trusted advisor role
About the survey
In early 2017, an on online survey was fielded to small business owners and accountants in the United States and the U.K. A total of 817 qualified individuals completed the survey. All participants either owned and managed a business with less than 20 employees, or provided external accounting services to these types of small businesses. A series of questions were asked on a wide range of topics including business confidence, concerns about 2017, technology, personal time and the impact of the changing political landscape.