If you're a QuickBooks Online ProAdvisor, there is plenty of potential out there to expand your client base, because Intuit has announced that QBO now has 2.2 million customers in 192 countries.
It isn't just one feature, function or product driving the growth in QuickBooks Online, but the cumulative impact of the platform as a whole, coupled with the related ecosystem of apps and products that work with QBO.
- Power of the Cloud: QuickBooks Online subscriber growth is accelerating, driven by product and platform innovation. In the last quarter, QuickBooks Online subscribers were up 59 percent for the quarter.
- Growing the Self-Employed Segment: QuickBooks Self-Employed (QBSE) is a big source of growth for the company, and Intuit research estimates that 43 percent of the workforce will be self-employed by 2020, up from 36 percent today. Last quarter, Intuit doubled their QuickBooks Self-Employed users to roughly 360,000.
- Expanding Total Addressable Market: QBSE has given Intuit the opportunity to expand its total market and expand internationally with a solution that self-employed customers can use in many markets. This past quarter, QBSE expanded to Singapore and is expect to launch in Hong Kong and South Africa soon as well.
- Open Platform Connections: In March, Intuit announced a new collaboration with G Suite by Google. The result: less time spent on back-office work, greater confidence in the data and more detailed insights. This is just one of hundreds of open-platform connections Intuit provides to make business easier for its customers.
- Investing in Artificial Intelligence & Machine Learning: Over the past several years, Intuit has filed more than 100 patents and has more than 30 AI applications in market across the company. AI and machine learning are embedded in QuickBooks and TurboTax. One example of this is “Expense Finder,” which uses machine learning to import, organize and categorize expenses.
For more information about Intuit surpassing the 2-million customer milestone, see the QuickBooks Blog.