Intuit is announcing price changes for QuickBooks Online. Changes will impact, new, existing and accountant-billed subscriptions and will be effective between July 15 and September 1, 2021. In a recent Zoom meeting with Ted Callahan, leader of the QuickBooks Accountant segment at Intuit, Insightful Accountant learned that Intuit is making these changes to continue the expansion and alignment of their ecosystem product strategy in providing a single platform for small businesses wanting to run their businesses. That expansion includes products like QuickBooks Time, QuickBooks Cash and QuickBooks Commerce. Along with this expansion users will see enhancements to QuickBooks Online enabled from these changes including further functionality to the Sales Tax Center, greater reliability and additional coverage of auto-import (for bank statements) related to bank feeds, and enhanced integration with Payroll. For QuickBooks Online Accountant users, the next revisions to the month-end-review process as well as improvements in collaboration related to documents and transactions will be supported by the price changes being implemented.
So with an awareness of these changes and enhancements on the roadmap to be supported in part by the pricing adjustments, let's look at what is changing and when:
Starting July 15, 2021 - New Subscribers (Any/All new subscriptions including upgrades or downgrades)*1
QBO Simple Start - No change in pricing (Remains at $25/month)
QBO Essentials - Going from $40 to $50/month
QBO Plus - Going from $70 to $80/month
QBO Advanced - Going from $150 to $180/month
August 1, 2021 - Current/Existing Subscribers/Customers (who pay directly for their subscriptions themselves)*1
QBO Simple Start - No change in pricing (Remains at $25/month)
QBO Essentials - Going from $40 to $50/month
QBO Plus - Going from $70 to $80/month
QBO Advanced - Going from $150 to $180/month
September 1, 2021 - Retail price for Accountant-billed Subscriptions (Enrolled under Wholesale Discount Program before July 15, 2021)*1
QBO Simple Start - No change in pricing (Remains at $25/month)
QBO Essentials - Going from $40 to $50/month (50% wholesale discount - no change)
QBO Plus - Going from $70 to $80/month (50% wholesale discount - no change)
QBO Advanced - Going from $150 to $180/month (30% wholesale discount - no change)
Note: Intuit will continue to honor the 50% off discount for existing and added subscriptions to the wholesale discount program prior to retiring the program and launching the ProAdvisor Preferred Pricing, there will be no change to existing wholesale discounts.1
Intuit is continuing to strive to provide the accounting community and ProAdvisors with the best discount in the industry including their only on-going discount program, as well as attempting to simplify their discounts across their entire QuickBooks Online product line-up.
New ProAdvisor Preferred Pricing - Effective July 15, 20211
QuickBooks Online Products (Simple Start, Essentials, Plus, Advanced):
- Client billed Direct Discount for 12 months = 30% off
- ProAdvisor Firm Billed Discount = 30% off On-going
QuickBooks Online Payroll Products (Core, Premium, Elite):
- Client-billed Direct Discount for 12-months = 30% of base fee and 15% of employee and contractor fees for 12-months.
- ProAdvisor Firm On-going Billed Discount = 30% of base fee and 15% of employee and contractor fees.
QuickBooks Time Products (Premium, Elite):
- Client-billed Direct Discount for 12-months = 30% of base fee and 15% of employee fees for 12-months.
- ProAdvisor Firm On-going Billed Discount = 30% of base fee and 15% of employee fees.
Multi-company Offers Details - Effective July 15, 20211
Currently if QuickBooks users buy one copy of QuickBooks Online Plus at full wholesale price, they can add up to 14 companies for $5 each per month for 5 years.
Beginning July 15, 2021, QuickBooks users will be able to buy one copy of QuickBooks Online Plus at the ProAdvisor discount price, and add up to 10
companies for $20 each per month for 2 years.
We don't profess that these are a comprehensive set of all of the pricing narratives, changes, rules, regulations or guidelines that may apply to these changes. Of course, prices may differ from time to time as promotions or other pricing considerations are made available, and Insightful Accountant isn't responsible for any such changes that may not be reflective of the information as presented herein which was provided to us at the time of publication.
Last, but certainly not least, Ted told Insightful Accountant that he wanted ProAdvisors to know that part of these pricing changes were going to support changes the many ProAdvisors had requested related to technical support. Intuit will be increasing the number of experts on their accounting support team, and also 'on-shoring' their support for ProAdvisors, as well as improving caller recognition in support of the ProAdvisor and Accountant community. They will also be expanding expert knowledge across not only the QuickBooks Online products but QuickBooks Payments and Payroll to help you get quicker and more reliable answers to your questions and in resolution of your issues. Be on the look out for an Insightful Accountant feature article in which I will hopefully have even more details about these enhancements in the near future.
You can find more details about Intuit's QuickBooks Online Price Adjustment in today's Intuit Firm of the Future Blog.
Footnotes & Disclosures:
* - prices reflected are standard retail pricing at the time of publication.
1 - prices subject to change, Insightful Accountant isn't responsible for any such changes that may not be reflective of the information as presented herein which was provided to us at the time of publication.