QuickBooks continues the trend to provide today’s end-to-end business solutions. While the QuickBooks Online solution has strong accounting bones, it continues to rise to meet the various demands for business solutions.
They now have acquired another front-runner in the market — Mailchimp.
As the need grows for more QuickBooks' operation options, Intuit continues to build out its internal solutions and partnerships with third party solutions. And, as businesses trend toward online sales, online marketing is a growing need.
Recognizing this, Intuit purchased Mailchimp. Curious about the cost of the acquisition? The purchase was a hefty $12 billion. Yes, that’s billions.
We currently use Mailchimp for our online marketing, as do many other small businesses. Each month, one of the steps is to update our customer list, as more clients sign up for our services and ask to be included in our newsletter to keep up with upcoming events. But importing each customer’s contact information can be time-consuming.
I’m captivated to see how the acquisition eliminates the need to manually add customers or use patching solutions like Zapier to import new customer information.
The recent announcement states that customer contact information will be imported and financial data, too. I am speculating, but this might help with the various campaigns necessary to send data to particular groupings. An example of how multiple groups would be helpful includes sorting recurring customers into a group to offer various repeat business discounts.
Another example would be QuickBooks product sellers using third party data integrations that sync contacts such as Salesforce, Etsy and Shopify.
It appears that the addition of Mailchimp will not only resolve a lot of contact complexities, but greatly enhance capabilities when it comes to marketing businesses and managing customer relations for QuickBooks users.