I recently wrote an article pointing out that there are some ProAdvisors who are "gaming" the ProAdvisor system. The article (read it here) received a great deal of feedback from our audience. Kim Amsbaugh from Intuit's Corporate Communications Group took the time to write the response below, which we have published in full. I, for one, am glad to know that Intuit is proactively working to protect ProAdvisors who are not trying to game the system.
April 28, 2016
Thank you for sharing your thoughts about multiple ProAdvisor listings. I wanted to reach out to make sure you are aware of the steps the ProAdvisor team took in this area based on feedback from ProAdvisors.
In May, 2015, ProAdvisors were given a 60-day notice to changes in the terms and conditions specifically related to the number of listings for one ProAdvisor. Below is a copy of the alert and the new terms and conditions, which was delivered via email on May 25, critical alert, and via the Notifications tab on the ProAdvisor Center page.
Update to ProAdvisor Terms and Conditions: Find-a-ProAdvisor Profiles
This is a 60-day courtesy notice to inform you that we will be changing our Terms and Conditions for the ProAdvisor Program, specifically regarding the Find-a-ProAdvisor directory.
Any ProAdvisor who is current on their QuickBooks Certification* is entitled to publish one profile listing on the Find-a-ProAdvisor directory. If the ProAdvisor has purchased a QuickBooks ProAdvisor Membership, then they can still publish only one ProAdvisor profile on the Find-a-ProAdvisor directory.
If the ProAdvisor has purchased two or more memberships, then they are entitled to a maximum of two profile listings on the Find-a-ProAdvisor directory. No certified ProAdvisor individual may create more than two ProAdvisor profile listings on the Find-a-ProAdvisor directory.
*To be current/up-to date on their certification, a ProAdvisor must have passed one of the three most recent QuickBooks desktop certifications, or must have passed QuickBooks Online certification in the last 366 days.
In addition to alerting all ProAdvisors, our Care Team worked one-on-one with those who needed help to comply with the new terms. While there may be a very small number of ProAdvisors not following these terms, I wanted to make sure you were aware of the steps taken to date to remedy this. Also, please know that the ProAdvisor team continues to look at these terms and identify opportunities to better optimize them to ensure all ProAdvisor listings are following the policy.
Please let me know if you have any further questions.
QuickBooks Online Certified
Intuit Corporate Communications, Accountant Segment