If you are new to our audience or have not read our Advisor Alliance articles yet, we always start them with a little "disclaimer". Not because we need to, but because we want you, our reader, to understand why we publish vendor focused articles. These are not paid advertorials. These are simply a way for us to share with you the many partner programs that are in place and available to you as a small business advisor. With that said, this week we are sharing with you the informal Partner Program available from Abacus, a cloud based expense management solution. I spoke with Dev Anand who heads up Business Operations for the company for this alliance article.
IA: What is the name of your advisor/accountant program?
DA: It is an informal program where we work closely with Accountants. They are just referred to as our Accountant partners.
IA: Is there a fee to be part of your program?
DA: There is no Fee, just an understanding of how our platform works and what makes us unique.
IA: Is the advisor/accountant a reseller or more of a lead generator for Abacus?
DA: It is more of a lead gen relationship than a reseller since the billing relationship is between Abacus and the end-client.
IA: What benefits do advisors receive for being a part of your program (What’s in it for the Advisor?)
DA: Accountants receive a free Abacus account for their firm, as well as 2 free months of the service for clients that they refer to us. They do not have monetary incentives, but their clients do benefit from 2 months of free use of service. The big benefit for the firm is in having a system in place that reduces the time spent on expense management. Happier client, happier accountant, a lot less time spent managing expenses.
IA: Are there any specific training requirements for the Advisor? If so, how long does it take for an advisor to become “certified”
DA: All it takes is one phone call with the Abacus team to get a product run-through to familiarize Accountants with how Abacus works. It is a very intuitive platform and the training is minimal.
IA: Did we miss anything that would be important for an advisor to know about your partner program?
DA: In addition to it's ease of use and intuitive design, the key points are:
- Abacus is free for the firm to use
- Abacus handles reimbursement so saves you money and time.
- Abacus syncs with Accounting software, so that saves you time as well
- Abacus is beautifully designed so your client is a lot happier
There you have it. We've done our part to let you know about a solution that is available that you may be interested in learning more about. The rest is up to you. Our goal is to provide at least one Advisor Alliance per week, so keep reading and thank you for being an Intuitive Accountant.
Also.......if you are vendor with a partner program that you would like to share with our readers or if you are an advisor who is a member of a program that you think your peers should know about, send us an email at email@example.com or let us know through the comment section below.