Panel Session: Mid-Market Consulting Strategies
The vast majority of QuickBooks users are ‘Mom and Pop’ operations, very small businesses with little or no employees where the accounting is managed by ownership. Unfortunately many ‘Mom and Pop’ QuickBooks users are not able or willing to pay for QuickBooks consulting services, and those who will do so with extreme budget constraints that limit a consultant’s effectiveness.
There are however tremendous opportunities in targeting your consulting to the upper tier of QuickBooks users; these ‘QuickBooks stretchers’ as Intuit calls them, are pushing QuickBooks to the limits, leveraging more of the product’s features and often incorporating industry-specific third-party solutions.
This panel, comprised of ProAdvisors who routinely service clients in the mid-market, will discuss marketing, practice management and engagement strategies associated with a more complex, but more lucrative, mid-market practice. Dan Hood, Senior Editor of Accounting Today will moderate the panel.