Price is the number one driver of profitability in any business, but too often professional firms and accountants still enforce the outdated and flawed hourly billing method, driving away some of the best and brightest from the profession. There is a better way, and expert Ron Baker and Intuit are inviting accounting professionals to a series of thought-provoking and leading edge webinars to help firms sell intellectual capital with pricing based on the outcomes and value it creates, not the cost or time it took to deliver.
Each session builds on the principles from the previous session, so plan to attend all four sessions:
- Session 1 – “The Firm of the Future: From Professional Service Firm to Professional Knowledge Firm” – Tuesday, Feb. 3, at 12 p.m. CST/1 p.m. EST.
- Session 2 – “Having the Value Conversation” – Thursday, Feb. 5, at 12 p.m. CST/1 p.m. EST
- Session 3 – “Pricing the Customer, Not the Services and Developing and Pricing Options” – Tuesday, Feb. 10, at 12 p.m. CST/1 p.m. EST.
- Session 4 – “Fixed Price Agreements, Pricing Objections, Project Management, Change Requests, Change Orders, & Pricing After Action Reviews” – Thursday, Feb. 12, at 12 p.m. CST/1 p.m. EST.
Ron Baker is founder of VeraSage Institute, the leading think tank dedicated to educating professionals internationally. He has toured the world and spoken to more than 120,000 professionals, delivering his simple value-pricing message that "customers don’t buy time; they buy value", and teaching that value-pricing maximizes profits and quality of life, while also increasing customer satisfaction, loyalty and retention.
For more information, check out the Intuit Academy Live Training Webinars page.