Old school marketing techniques are not only costly and unpredictable, they send the wrong message to your prospective clients. If you provide high value services with a unique or differentiated value proposition, your brand should communicate that you are sought after…not that you are out desperately seeking new relationships.
Mike Michalowicz (author of The Pumpkin Plan, Profit First, and The Toilet Paper Entrepreneur) provide a high level survey of 10 proven strategies for growing your practice, without using the dated, stale marketing techniques of the past. These innovative strategies focus on the unique value proposition you provide your clients (and prospective clients). Using this strategies you can strengthen your brand image with your existing clients and expanding your reach to include clients throughout the whole of your local market, your state or even nationwide.
During this webinar Joe and Mike will provide a high level overview of each of the practice expansion strategies listed below. At the end of the webinar, Joe and Mike will also provide
attendees with a list of resources (e.g., books, webinars, podcasts, conferences, etc.) where you can learn more about each of the strategies before deploying them within your firm.
Strategy 1: Change Your Title. There is a bookkeeping services or tax practice on every corner. Use a new title that accentuates your unique value proposition.
Strategy 2: Riches In The Niches. Expanding your practice by narrowing your expertise: The powerful irony behind accounting firm growth.
Strategy 3: Honeypot Prospecting. The power of names and how you can draw prospects... using their own name.
Strategy 4: UPOD Sales. Why you want to lower expectations with the sales commitments you make, and how to make the prospect realize you are superior to any alternative.
Strategy 5: Shrimp Bowl Effect. How to make your offering exclusive or scarce…or both.
Strategy 6: Buyer’s Defense. Why buyer’s remorse became irrelevant over 20 years ago, and how to use the new level of Buyer’s Defense to your advantage.
Strategy 7: Social Proof. The power of social proof in motivating clients to hire you, especially through effective, carefully managed client testimonials
Strategy 8: Viral Secrecy. A simple strategy to make the word on your business go viral. It starts with a secret.
Strategy 9: Phoenix Effect. Why your firm’s “story” either gets customers liking you or resenting you, and how to create a client base of raving fans.
Strategy 10: Value Pricing. The connection between pricing and client growth. How to find the right price for your value and justify that value with prospective clients
Bonus topic: Demystifying CRM. The importance of a simple, automated CRM solution when deploying any of the strategies covered in this webinar.
Bonus segment: We will offer a bonus Q&A segment with Joe Woodard for 30 minutes after the webinar is over. The optional Q&A segment will run from 2:00 to 2:30 Eastern/11:00 to 11:30 Pacific. If you want to participate, just stay on the webinar after we close out. No separate login is required.