Rob Nixon, CEO and founder of Panalitix, has forged a niche as one of the foremost authorities on how accounting firms can achieve peak performance.
Ask him, and he will tell you that accountants are the natural trusted advisor to business. He believes they make a massive difference to their client’s condition, and that technology needs content and methodology to really be useful.
Here are his thoughts on the Accountex USA conference and why you should attend:
What is the topic you are speaking on at Accountex?
"Turning the Coming Trend of Revenue Disruption into a Revenue Growth Opportunity"
Why this topic?
Because technology disruption is the biggest issue in the profession right now.
Other than your session, what would you consider another "must attend" session?
Anything to do with marketing or delivery of business advisory services.
What are the top three technologies that you believe have transformed your business and why?
We're 100-percent cloud-based, so Salesforce.com, GoogleDocs and Microsoft Surface.
What should attendees be looking for on the exhibit hall?
Visit them all.
Accountex USA, the only independent accounting technology conference and expo in the United States, leads the way for an inclusive approach to education on latest trends and technologies. The annual event will be held at the Mirage Resort and Casino in Las Vegas, Nov. 15-18.
For registration information, click here.