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Business to Consumer (B2C)

In his ongoing series for Insightful Accountant, thought leader Hitendra R. Patil shares insights from his book, "Accountaneur: The Entrepreneurial Accountant." Here, he examines if your company is built for future success. more

Sep 28, 2016 5:00 AM People and Business

Continuing in our Introduction to E-commerce, we are going to look at some basic approaches to marketing and sales. The principles covered here are sometimes referred to as 'channel sales and marketing'. more

Jan 20, 2016 9:31 PM People and Business

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