Intuit has announced the winner in its Small Business Big Game program, a competition that awards the winner with a 30-second commercial during pro football’s big 'championship' game on February 7, 2016.
The winner, Death Wish Coffee Company of Round Lake, N.Y. (founded only 3 short years ago in 2012) roasts and packs what some might call the world's strongest coffee, using a unique blend of beans from around the world. Selected from over 15,000 submissions the Death Wish Coffee Company was chosen based on the owners’ passion for their small business, as well as their authenticity, public representation and other entrepreneurial benchmarks that align with QuickBooks’ commitment to small business success.
The ad, to be broadcast during the third quarter of the championship game, will be the only one to feature a small business and will be seen by more than 100 million viewers. Mike Brown, owner of Death Wish Coffee said, “Winning this commercial is beyond our wildest dreams, and we could not be more grateful for this opportunity or eager to maximize it”. He went on to say, “This contest has brought my team closer, and has already helped us grow the business. It’s amazing to think that our 11-employee company will be on the same stage as well-known brands we’ve always admired. This is just the beginning for us.”
The Death Wish Coffee television spot was developed and produced by RPA, agency of record for Intuit QuickBooks, based in Santa Monica, Calif. The advertisement brings the winner’s concept to life with a tribe of fierce Vikings sailing on a sea of black coffee, serving as an apt metaphor for the powerful caffeine in every mug of Death Wish Coffee. The commercial can already be seen at this YouTube site.
In addition to the expense-paid commercial, Death Wish Coffee is receiving free, lifetime use of QuickBooks Enterprise. The contest's two runners-up, Chubbies Shorts and Vidler’s 5 & 10, each receive $25,000, as well as local media and advertising valued at up to $15,000. The seven other contest finalists each receive a $10,000 prize as well as a congratulatory ad in their local paper, while the accountants of all 10 finalists receive $10,000 and local advertising. Intuit also honored the top 10 finalists with prizes that demonstrate QuickBooks’ mission of fueling small business success: