The news from QuickBooks Connect 2016 continues to roll in. Intuit is rolling out two new programs focused on driving QuickBooks Online adoption that also will fuel success for accountants.
The first program is a new national advertising campaign that puts the spotlight on the important role that accounting professionals play in helping small businesses succeed. As part of this effort, Intuit announced two new programs to help accounting professionals easily grow their firms by serving more small businesses that use QuickBooks Online.
According to a recent Intuit survey, 75 percent of small businesses that use QuickBooks Online say they're more successful with an accountant.
For this reason, Intuit is launching an ad campaign focused on emphasizing the positive results that come from the relationship between an accounting professional and their small business client.
According to a recent Intuit survey, 75 percent of small businesses that use QuickBooks Online say they're more successful with an accountant.
The "Better Together" ad campaign showcases the "Intuit Small Business Big Game" contest finalist, ezpz founder Lindsey Laurain and her accountant, Jeffrey Prager, Backroom Management Services, LLC.
Laurain started her business to make mealtime with kids less messy. She began managing her own books, but quickly found she needed a mentor to guide the financial side of her business. Prager stepped in and not only helped her manage her books, but also provided Laurain with the high-level strategy and business opportunities designed to help ezpz grow.
"Every day we are focused on helping accounting professionals grow and make a difference in their clients’ lives,” said Rich Preece, leader of Intuit’s Accountant Segment. “We are very excited about the launch of this national ad campaign, because it not only shows our commitment to helping accounting professionals connect with small businesses, but also highlights how important accounting professionals are to the success of a small business.”
Co-Marketing, ‘Five for $25’ Programs to Help Grow and Distinguish Firms
Intuit also announced its new QuickBooks Accountant Partner Program, a co-marketing effort designed to help eligible firms market their practice and QuickBooks Online expertise.
Launching in November, the program allows firms to qualify for up to $15,000 in marketing funds to grow their business and promote QuickBooks Online.
It also provides access to Intuit-vetted, independent marketing professionals who can develop and implement a marketing strategy that help grow and promote a QuickBooks Online-focused firm.
Participating firms also will be able to use the QuickBooks logo in their firm’s marketing activities involving QuickBooks Online, co-brand “Why QuickBooks” brochures and sell sheets to use with their clients and staff. They also will have access to Intuit implementation specialists trained to help on-board large-scale new QuickBooks Online clients and those migrating from QuickBooks desktop.
In addition, the program also provides a dedicated Intuit Account Manager who will ensure firms are taking advantage of the program’s offerings, as well as help firms learn, implement and promote QuickBooks Online. Additional information, including program eligibility and terms, will be available at the program’s launch in November.
Keep checking Insightful Accountant for the scoop on these details the moment they're made available.
And if this wasn't enough, Intuit also is making available a new QuickBooks Online offer for U.S.-based accounting firms that makes it even easier to grow the number of clients using QuickBooks Online.
U.S.-based accounting firms immediately can purchase five QuickBooks Online Plus subscriptions for just $25 per month, which represents an 87.5 percent discount off the monthly subscription price of $40 for each subscription.
Accounting firms that take advantage of this offer can choose to either pass this immense savings on to their clients or implement a value-pricing strategy when charging their clients for the subscription.
Similar offers in Canada and the United Kingdom also are available.
For more information about the U.S. offering, click here.
Murph's Take...
As far as I'm concerned, Intuit is not only reaching out to its current QuickBooks Online users, but also to future users to find a trusted advisor who can guide and mentor them through the complexities of their business finances.
In addition, it is partnering even more so than in the past with accounting professionals to bolster their practices in a team approach that will be a win, win, win for everyone.