Xero announced the appointment of Doug LaBahn as Vice President of Partner and Product Marketing. LaBahn brings extensive leadership experience, along with a wealth of product innovation knowledge to his role. He has led product marketing in leading global companies including Dun & Bradstreet, Experian and CircleBack and most recently Sage, where he was leading cloud, mobile, accountants and the global launch of Sage Live with Salesforce.com.
Rod Drury, CEO, stated "We're thrilled to be able to attract accounting industry leaders into Xero, Doug's deep knowledge of accounting, payments and payroll product marketing and expertise in growing new ventures into marketleading businesses with millions of cloud and mobile users will develop the next generation of talent in our industry."
LaBahn will be based in the San Francisco office and will report to Andy Lark, Chief marketing and business officer.
Xero is beautiful, easy-to-use online accounting software for small businesses and their advisors. The company has 600,000 subscribers in more than 180 countries. Xero seamlessly integrates with over 400 thirdparty tools, and was ranked No. 1 by Forbes as the World's Most Innovative Growth Company in 2014 and 2015.