google adwords
If you're running Google AdWords to grow your firm and attract new clients, it makes sense to make every penny count in your ad spend. If you're new to ads, or running ads with your fingers crossed, then you might be spending more than you should.
Accountants Accelerator founder Sandi Leyva, CPA, CMA, MBA, doles out the five common mistakes to see if any of them need correcting in your ad campaign.
Read her "Firm of the Future" insights here.