"I run a bookkeeping business. I don't need a content strategy. Do I?"
"Only publishers and media organizations need to think about engaging an audience. Right?"
If you are asking yourself these questions, you may not like the answers because content strategies and audience engagement are for every business these days. They should be key parts of your business plan and your marketing strategy.
Are they easy? No.
Are they going to cause you more work unless you can outsource them? Yes.
Will the investment payoff? Most likely.
The article I am linking to below is specifically about building a YouTube content strategy, but you can use it to develop a frame work around which you can build your overall content strategy to grow your business. The key, as you will see in the article, is the intersection/convergence of "what your business stands for" and "what your audience cares about." Find that intersection and build your strategy there using the information in the Google BrandLab article which you can read by clicking here.