You read correctly! We are no longer Intuitive Accountant. We are now Insightful Accountant! Don't worry. We are still your best source for information on Intuit and their growing ecosystem, but we will be much more than that in the future.
Why the change and what does it mean?
We are changing the name for a few different reasons. One is to minimize brand confusion. We receive emails, comments, etc. about Intuit products that are intended for Intuit. We also
believe that intuition can only take a professional "so far" and strongly believe that it is your insight that is going to help you grow your business. It is your insight into your client's business that will allow you to better serve them and to help them grow. Lastly, while we have a very heavy emphasis on Intuit products and their ecosystem, we cover more than that and intend to broaden our overall coverage of the technology in the space.
Is anything changing besides the name?
Our intention is to continue to be the best independent source available for you to learn about Intuit, their products and their ecosystem. However, we also intend to broaden our coverage to include more information on all of the general accounting technology solutions in the marketplace and their respective "ecosystems".
We launched Intuitive Accountant on June 23, 2013 at Scaling New Heights in Orlando which means we will be marking our second anniversary next week at Scaling New Heights in New Orleans . The timing could not be better.
What else do you need to know?
You should not see any noticeable change in your service, in the site, in the content, etc. beyond the logo and the use of Insightful instead of Intuitive within our editorial. We will be transitioning all of our social media handles, names, etc over the coming weeks. Other than that you should see no noticeable difference.
Lastly, I would like to thank you, our audience, for making the last 2 years a success. We look
forward to many, many more years of delivering you the content you need to effectively do your job. I would also like to thank our sponsors for their generous support and we look forward to many more years of meeting your advertising and marketing needs as well.
Stop by and see us in New Orleans!