About Us

Insightful Accountant is an independent news and information source written specifically for the small business advisor who needs to stay current on the latest news and offerings in accounting technology, including updates from Intuit, Xero, Sage and the hundreds of Add On products serving the small business..  With news and insight specifically written to help the Advisor better serve his/her clients, IInsightful Accountant will be unlike any other news source serving this space.  The people driving Insightful Accountant each bring their own unique skills and perspectives to the news site.

William (Bill) Murphy, better know as "Murph", is our Senior Editor in charge of all things related to content.   Murph is an Advanced Certified QuickBooks ProAdvisor with over 20 years of consulting experience; he is the “anchor” of the National Advisor Network’s online forum and is a three time consecutive winner of the NAN Online MVP award.  Murph has published articles in numerous industry publications and blogs and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.

Gary DeHart, Publisher, has over 20 years of Business To Business media experience in various roles ranging from sales, to online product management to his most recent role as Associate Publisher of Accounting Today.  DeHart's role is a combination of sales, marketing and overall management of the Insightful Accountant brand.  

Joe Woodard, Partner and arguably the most well known of the three, maintains an active role in the brand as a writer, blogger, marketer and business manager.  His vast knowledge of the Intuit "Ecosystem" and relationships within the Intuit "Add On" community bring a very unique set of skills and strengths to the brand that are likely unmatched anywhere within the related media market.

Insightful Accountant will bring news and information to the SMB Advisor community through the website, newsletter and a series of educational web seminars.  Access to the content is free of charge, but you must register for the newsletter in order to receive it.  If you are a CPA, ProAdvisor, bookkeeper, EA or accountant you need to  Subscribe To Our Mailing List to insure that you get the latest news from Insightful Accountant when it is published.

We value you as a reader and hope to exceed your needs, so please be sure to tell us what you like, don't like and what you would like to see more coverage of on the site.  We are here to help you be a better advisor by providing you information that is not readily available through other channels. 

Email us at:  info@insightfulaccountant.com

Insightful Accountant, LLC

3760 Sixes Road

Canton, GA  30114

(404)857-0700